About Meta Tags
Is metatags really important? Will it help in increasing the Page rank? Well the answer is "yes" and "no". Nobody knows for sure how the search engine works! But we should not ignore metatags, it may help in indexing our webpage by search engines! To get the best rankings possible in some search engines, be sure to use meta tags in every web page.
Unfortunately, many site owners abused meta tags and search engines stopped using them as means of ranking sites for quite a while, but this situation has now changed (hopefully).
Remember that Meta tags, like all other material on the Internet is bound by copyright (whether a copyright notice is utilized or not). Be careful not to copy and paste another persons tags directly into your code without some heavy revising.
Meta tag section includes Meta tag title, Meta tag keyword and Meta description tag.
Title meta tag
A Meta Title contains a short and brief title of the web page. This is an important feature of the page content as the search engines crawl this title. It can also contain one or two keywords. This is the text that appears in the title-bar of your web browser. If you use excessive of keywords in the Meta title, it can result into spamming.
Keyword meta tag
The contents of a keyword meta tag should be a comma separated list of relevant words for the search engines to index your page. These words should reflect your site's most important theme. Be careful not to repeat the same keyword too often. Put your most important word or phrases at the beginning of your list.
Wherever possible, try and use a different keyword statement on each page.
Description meta tag.
The description meta tag is very important. It won't get you number one rankings on its own, but it will certainly help you get there.
As with the keywords meta tag, be careful not to repeat terms too often to avoid rankings being penalized. This tag is not only used for search engine spiders, but also may be the text that appears as a result of an Internet user's search engine query. The challenge is to create a description meta tag that not only is attractive to robots, but also to humans.
Keep your most important terms at the beginning of each description meta tag statement and try to have a different relevant statement for each page of your web site. Using the same description meta tag statement on every page is worse than having none at all. Also very important is to not have empty meta description statements on your pages.
Steps to Take To Improve Your Meta-Tags
As a general rule, Yahoo uses the first 25-30 words of your Meta Description tag in the site description it displays on your SERPs; MSN uses the first 15 or so. With meta-tags you have to just focus on the things you can control, and right now Google is an unknown quantity so it's probably best not to worry about optimizing for Google.
Don't Drop the Meta-Tags
Because the search engines use the meta-tags as page descriptions in their search engine result pages(SERP), you must make special efforts to ensure that the content presented to searchers inspires them to click on your links rather than your competitors.
If you don't put meta-tags on your website's pages, then Yahoo and MSN will just guess at what to put in the description of your website. They will pull phrases out of context (much the way Google does) from your site and show them in there. So it is always necessary to learn to write effective meta-tags.
Unfortunately, many site owners abused meta tags and search engines stopped using them as means of ranking sites for quite a while, but this situation has now changed (hopefully).
Remember that Meta tags, like all other material on the Internet is bound by copyright (whether a copyright notice is utilized or not). Be careful not to copy and paste another persons tags directly into your code without some heavy revising.
Meta tag section includes Meta tag title, Meta tag keyword and Meta description tag.
Title meta tag
A Meta Title contains a short and brief title of the web page. This is an important feature of the page content as the search engines crawl this title. It can also contain one or two keywords. This is the text that appears in the title-bar of your web browser. If you use excessive of keywords in the Meta title, it can result into spamming.
Keyword meta tag
The contents of a keyword meta tag should be a comma separated list of relevant words for the search engines to index your page. These words should reflect your site's most important theme. Be careful not to repeat the same keyword too often. Put your most important word or phrases at the beginning of your list.
Wherever possible, try and use a different keyword statement on each page.
Description meta tag.
The description meta tag is very important. It won't get you number one rankings on its own, but it will certainly help you get there.
As with the keywords meta tag, be careful not to repeat terms too often to avoid rankings being penalized. This tag is not only used for search engine spiders, but also may be the text that appears as a result of an Internet user's search engine query. The challenge is to create a description meta tag that not only is attractive to robots, but also to humans.
Keep your most important terms at the beginning of each description meta tag statement and try to have a different relevant statement for each page of your web site. Using the same description meta tag statement on every page is worse than having none at all. Also very important is to not have empty meta description statements on your pages.
Steps to Take To Improve Your Meta-Tags
As a general rule, Yahoo uses the first 25-30 words of your Meta Description tag in the site description it displays on your SERPs; MSN uses the first 15 or so. With meta-tags you have to just focus on the things you can control, and right now Google is an unknown quantity so it's probably best not to worry about optimizing for Google.
Don't Drop the Meta-Tags
Because the search engines use the meta-tags as page descriptions in their search engine result pages(SERP), you must make special efforts to ensure that the content presented to searchers inspires them to click on your links rather than your competitors.
If you don't put meta-tags on your website's pages, then Yahoo and MSN will just guess at what to put in the description of your website. They will pull phrases out of context (much the way Google does) from your site and show them in there. So it is always necessary to learn to write effective meta-tags.
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